Manager of Campaign Analytics
Location: New York New York
Description: Analytic Recruiting is at present recruited Manager of Campaign Analytics right now, this position will be placed in New York. More complete informations about this position opportunity kindly read the description below. Manager of Campaign Analytics. Major retailer is looking for a Manager of Campaign Analytics to manage highly targeted direct marketing programs and database driven marke! ting strategies.
Responsibilities:
Data mining analysis partner with Customer Analytics team on customer profiling, customer segmentation, purchase cycle, churn analysis, affinity analysis
Assist with strategy development and execution of multichannel marketing initiatives using email, direct mail, mobile, and other direct to consumer campaigns includes database mining, web analytics, testing to maximize profitability, drive customer loyalty, and optimize promotional strategies
Identify strategic performance trends and actionable customer insights based on clear understanding of business objectives- retention, acquisition, purchase frequency, cross-shopping, profitability, etc.
Responsible for customer level selection, forecasting, post program analysis and execution of all multi-channel direct to consumer marketing campaigns to drive future strategies
Support the continued evolution of direct marketing practices partn! er with database, customer engagement, digital teams on evolut! ion and integration of segmentation strategies, models, web analytics, database enhancements to support best in class customer marketing strategies
Web Analytics - analyze customer browse data to optimize marketing strategies, such as email segmentation and remarketing tactics
Recruiter: Jamie Bernard
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If you were eligible to this position, please email us your resume, with salary requirements and a resume to Analytic Recruiting.
If you interested on this position just click on the Apply button, you will be redirected to the official website
This position starts available on: Wed, 10 Apr 2013 04:35:10 GMT