CRM Coordinator vacancy at The Walt Disney Studios in New York

The Walt Disney Studios is at present looking to employ CRM Coordinator on Tue, 18 Jun 2013 13:29:01 GMT. It’s the magic of immersing yourself in a motion picture masterpiece, or a new track from your favorite band, or the spectacle of a live Broadway show. It’s hard to define and even harder to create, but that’s what we do at The Walt Disney Studios. Ours is a culture of innovation, collaboration and creativity. We raise the bar, then step over it, blazing trails through the production and...

CRM Coordinator

Location: New York New York

Description: The Walt Disney Studios is at present looking to employ CRM Coordinator right now, this vacancy will be placed in New York. Further informations about this vacancy opportunity please read the description below. It’s the magic of immersing yourself in a motion picture masterpiece, or a new track from your favorite band, or the spectacle of a live Broadway show. It’s hard to define and even harder to! create, but that’s what we do at The Walt Disney Studios. Ours is a culture of innovation, collaboration and creativity. We raise the bar, then step over it, blazing trails through the production and distribution of world-class entertainment around the globe. If you want to help tell compelling, enduring stories through movies, music or stage plays, then we want to hear from you.

DISNEY THEATRICAL GROUP (DTG) is among the world’s most successful commercial theatre enterprises. DTG produces or licenses live entertainment events that reach a global annual audience of more than 20 million people in more than 40 countries. DTG produces and licenses Broadway musicals around the world, including Beauty and the Beast, The Lion King, Elton John & Tim Rice’s Aida, TARZAN® , Mary Poppins, a co-production by Disney and Cameron Mackintosh, and The Little Mermaid. DTG also delivers live entertainment around the globe through its license to Feld Entertainment, producer o! f Disney on Ice and Disney Live!. In addition, DTG licenses mu! sical titles for local school and community theatre productions through Music Theatre International.

We have an exciting opportunity for a CRM Coordinator (Red ID 113059BR).

Responsibilities

• Support the Manager, CRM and Consumer Insights in direct customer marketing strategies and practices.

o Create and manage a centralized campaign request and approval process (including centralized calendar).
o Ensure DTG compliance with regulatory, legal and brand policies (e.g., CAN-SPAM, Disney e-mail standards, etc).
o Fulfill reporting standards and maintain a centralized view of direct marketing results.
o Partner with TWDC corporate to identify targeting opportunities and audience prospects.

• Assist in the implementation of collecting consumer information:

o Supervise quarterly demographic research efforts and summarize results for presentation.
o Manage the secure transfer of new and existing da! ta between DTG, Disney business units and 3rd party vendors.
o Assist in the execution of programs designed to obtain information from buyers who transact outside of Ticketmaster (e.g., at the box office, via brokers, etc).
o Assist in the development and execution of innovative in-venue incentives to engage consumers and drive data collection.
o Partner with TWDC Corporate to ensure DTG data is integrated into the centralized TWDC data repository.

• Support Manager’s management and analysis of audience/consumer research to determine existing audience and determine potential new ones

o Support the department’s goal of deeper understanding of the DTG consumer base and the overall effectiveness of direct marketing efforts
o Tie research results to ongoing CRM and other direct response efforts within marketing and sales departments
o Conduct ongoing research efforts as instructed by DTG leadership
o Support periodic qualit! ative research projects to test awareness and perceptions of shows and ! marketing campaigns.

Basic Qualifications

• 2-3 years of marketing experience, with strong emphasis on CRM, ROI analysis, consumer insights, project/budget management and process evaluation.
• Demonstrated talent for creative and analytic thinking
• Demonstrated skill in Microsoft Excel and PowerPoint.
• Results-oriented mindset with proven ability to translate data-driven concepts into action items.
• Keen ability to “think ahead of the curve” in order to stay abreast of fast-moving trends.
• Solid interpersonal, persuasion, problem-solving, decision-making and presentation skills.
• Self-motivated and detail-oriented, with exceptional time-management and organizational skills.
• Knowledge and/or awareness of relevant CRM-related software and vendors.
• Experience working with vendors.
• Ability to multi-task and work well under pressure in a fast-paced, ever-changing environment.
Ability to collaborate with multiple stakeholders (with varying points of view), including technology teams.
• Ability to work long hours, when required.

Preferred Qualifications

• Knowledge of web analytics a plus.
• Knowledge of The Walt Disney Company and its core products, brands and consumer bases strongly preferred.
• Work experience within the entertainment industry and a passion for live entertainment.
• HTML or similar coding experience.
• Photoshop or similar graphics experience

Required Education
BA degree or equivalent in sociology or business-related function.

Additional Information
This position is with BV Theatrical Group Ltd.
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If you were eligible to this vacancy, please email us your resume, with salary requirements and a resume to The Walt Disney Studios.

If you interested on this vacancy just click on the Apply button, you will be redirected to the official website

This vacancy starts available on: Tue, 18 Jun 2013 13:29:01 GMT

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